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I Didn't Plan to Build a Movement

February 01, 20264 min read

I never set out to build a movement. The only thing on my mind back then was simply to survive what happened to me.

I’d spent years in therapy, having experienced multiple traumas that left me feeling broken and vulnerable. It was helpful in many ways, but I often felt like I was explaining my feelings to my therapists instead of them genuinely understanding. It wasn’t that they weren’t trying to help me, but they’d never actually been in the same life experiences, so they didn’t truly understand the triggers and reactions that often consumed me.

The freeze, fight, or flight reactions that dominated my life for years were theoretical to them. It wasn’t their fault; they wanted to help, but without having been on a similar path themselves, they couldn’t know what it was like to be me.

Much of the advice I received could be found in textbooks. It was helpful on the surface level, but never really reached me at my core. So I looked for answers and solutions by attending seminars and personal-development events. I mingled with the attendants and the hosts to learn what was working for them as they journeyed on their healing path.

What I quickly discovered was that the more I talked about my past with people who could relate, the faster I healed. The larger my community of women who had overcome similar traumas and life experiences, the more women I met who said they were so glad to have found someone who understood their story.

I realized there was a need, a deep collective need for women to know that they were not alone in their trauma and their healing. So I stopped looking for experts to fix me. I made it a point to connect with other women who had walked a similar path. And when I found them, I often saw my own pain being reflected back to me. We got each other. The shift wasn’t just in me; it was in both of us.

There’s a kind of healing that only happens when you’re in the presence of someone who knows. Someone who doesn’t need you to explain why a certain sound makes your chest tighten, or why you can’t simply “let go”, or why some days getting out of bed feels like an Olympic event.

They just know.

And in that knowing, there’s permission. Permission to be exactly where you are. Permission to heal at your own pace. Permission to believe that you’re not broken beyond repair.

So I started sharing more of my story at events and on social media. At first, it was terrifying. I worried I’d say too much or reveal too much. But the more honest I was about my struggles, the more women reached out to me. They sent me messages or discreetly pulled me aside and said, “I thought it was just me”.

I wasn’t trying to build anything. I was just trying to find my people, my tribe.

I began writing about my healing journey, not as an expert, but as someone still figuring it out. I wrote about the hard days, the breakthroughs, and the setbacks. I wrote about the days I felt like giving up. And I wrote about the good days when I got glimpses of who I was becoming.

Women started reading. Women started sharing. Women started showing up.

These women didn’t just read my blogs and posts; they started communicating with each other. They formed friendships, they started supporting each other, and they celebrated each other’s healing. They became a community.

This movement wasn’t born from a business plan; it was born from a need.

A need for women to be seen, heard and understood by other women who truly get “it”. A need to know that healing is possible, even when it feels impossible. A need to believe that our stories, the messy and imperfect stories, hold power.

I didn’t create that need. I just gave it a name and a space to exist.
That’s how the Survivor Unleashed Movement came to be.

What started in small circles and private messages began to spread. There are women all over the world who identify with the movement and use their stories to help others. Women are rising into leadership and purpose because they finally understand that their voices matter. But it didn’t start with a grand vision. It started with one woman, alone in her pain, searching for someone who understood.

That’s the power of shared experience. That’s what happens when survivors find the courage to stop hiding and start sharing. We become unleashed. Not because someone told us it’s okay, but because we gave ourselves permission to.

Originally published at Sarah Gleeson Writes / gleesonsarah.substack.com on January 29, 2026

Sarah Gleeson is a writer, speaker, and entrepreneur who believes adversity isn't just something you survive, it's something you can build with.

As the founder of Survivor Unleashed and a trauma-informed business mentor, Sarah works with women who have survived hardship and are ready to turn their lived experience into something meaningful: a platform, a business, a voice that helps others.

She helps women recognize that what they've been through isn't something to hide. It's the very thing that makes them uniquely equipped to lead, create, and connect.

Through her writing, speaking, and guest podcast appearances, Sarah walks women from the end of their healing journey into the beginning of their next chapter. Empowering them with courage, clarity, and a story worth sharing.

Sarah Gleeson

Sarah Gleeson is a writer, speaker, and entrepreneur who believes adversity isn't just something you survive, it's something you can build with. As the founder of Survivor Unleashed and a trauma-informed business mentor, Sarah works with women who have survived hardship and are ready to turn their lived experience into something meaningful: a platform, a business, a voice that helps others. She helps women recognize that what they've been through isn't something to hide. It's the very thing that makes them uniquely equipped to lead, create, and connect. Through her writing, speaking, and guest podcast appearances, Sarah walks women from the end of their healing journey into the beginning of their next chapter. Empowering them with courage, clarity, and a story worth sharing.

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Hi, I'm Sarah...

I’m a trauma-informed story coach, author, and founder of Survivor Unleashed. I help brave women turn their pain into purpose, their voice into power, and their story into a platform for change.

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