May 21, 2016
What it involved
This was a highly challenging and creative project with very tight deadlines. Our brief was to work collaboratively with Fathom, who developed the UX strategy, user journeys and wireframes for the site. I worked very closely with the client on a day-to-day basis to ensure that the design reflected the personality of 48, as well as enhancing the overall visual user experience of the site.
An iterative design and development approach was adopted with changes going live in phases. I continue to work with 48 months today on other enhancements and improvements to their site.
– Responsive design
– Several design concepts & iterations
– Online shop
– User login
– Online community
– Working collaboratively with an external UX team; our own development team and 48 months developers
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